From the course: Career Path Counselor: Making It in Media and Entertainment

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Spending time with the characters

Spending time with the characters

- Probably the one I was most engaged in the most recent right here is Boomerang that we just did with Lena Waithe, which is fantastic. Hope everyone's watching. And really having to understand where the creator is coming from, because if you're going to communicate about the show or market the show, you need to spend time on set. You need to understand the characters. You need to spend some time in the writer's room. No one's delivering, gone are the days where they're like, here's a show, happy marketing, write a press release. You really have to spend time. And I asked everyone on the team, you have to spend time with these characters for say in award show or those kinds of things we're really in the trenches with the producers and thinking of who's the right person for this, or who's the right person for that, or what do you think about this? So we really can't think of things in silos, 'cause everything has to go…

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