From the course: Crafting Problem and Solution Statements

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Solution statements

Solution statements

From the course: Crafting Problem and Solution Statements

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Solution statements

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- What is the solution statement? Well, a solution statement tells a story. It tells a story about how you're going to solve the customer's problem, you're going to fulfill their need, or you're going to remove their pain. So that's really important that you get. The solution statement is so important that you tell a story about it. Also, you want to show in your solution statement how you're cheaper, better, faster, more convenient, easier, right? That's really important for you to get across. Now also, you want to make sure that your solution statement excites. You want to excite your shareholders, you want to excite your investors, you want to excite your employees, even your customers, right? That solution statement should really get them out of their chairs and excited for the solution, right. Now, HelloFresh, what have they done to solve the problem? Well first of all, they have made it really easy and convenient…

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