From the course: Creating a Buzz
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Social media
- Social media is a great outlet to share the happenings of your brand on a micro level. If used correctly, it allows the outside world to ride shotgun on your journey and will add a ton of fuel to the buzz around your brand. One of the great things about social media is you can cherry pick exactly what you want to show when you want to show it. Things can actually appear to be happening faster than they really are, and they can quickly become a self-fulfilling prophecy. The first step is to capture as much content on a daily basis as possible. You already have a smartphone in your pocket, so use it to take pictures and videos. It could literally be anything, something fun that happened at the office, an interesting project you're working on or maybe a sneak preview of something you're getting ready to launch. It could simply be a cup of Everbowl Superfuel Coffee with an inspiring quote to crush the day. The key…
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