From the course: A CEO’s Guide to a Career in Advertising and Marketing
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Social good in marketing today
From the course: A CEO’s Guide to a Career in Advertising and Marketing
Social good in marketing today
- Think social good is really important to our clients, that it's really important to the consumer. The key is that it has to be authentic. The key is it has to be in a space where they're truly passionate and they really want to contribute. And I think that people look at that, and that's an important thing. People are supportive of clients that are doing social good. And any kind of social good, I guess, should count and is good, right? But really being authentic and doing it in a place where you care and it's a place that you have something that you can contribute, I think, is what usually works best.
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