From the course: How to Work Smarter, Not Harder: Save Time and Money and Increase Productivity

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Six LinkedIn practices for brand growth

Six LinkedIn practices for brand growth

From the course: How to Work Smarter, Not Harder: Save Time and Money and Increase Productivity

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Six LinkedIn practices for brand growth

- With over 260 million monthly active users LinkedIn has the potential to take your marketing efforts to the next level. And it is an ideal platform to build relationships, industry authority and credibility. To increase the chance of forming new connections, be sure to include your contact info, a high resolution profile picture, a detailed bio, your employment history and client testimonials or endorsements on your page. Now, your bio is the main block of text, under your photo, banner, title and other basic information, but viewers only see the first two lines of your bio before they click see more, so make sure those first two lines really count. But after you meet all of those fundamental requirements, what else should we do here on LinkedIn? Let's look at my top six tips to grow your brand and engagement here on LinkedIn. Number one is to optimize your profile with keywords. When crafting your LinkedIn profile, make…

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