In this video, learn how to transform a message to be simple, specific, and surprising in order to more successfully influence others.
- To add persuasive force to your ideas, … make them simple, specific, and surprising. … First, simple. … Express in a few words the core message … or top persuasive priority you're trying to accomplish. … A friend told me about how he was failing miserably … in a technical presentation at a city council meeting … talking about water flow theory and such. … He learned a lesson from his boss … who saved the day by saying, "What Joe means … "is you'll be able to wash your clothes … "and take a shower at the same time." … Second, specific. … Use concrete details to bring concepts … and numbers alive in the minds of your listeners. … In a famous example years ago, an organization … was trying to persuade people that a medium-sized bucket … of popcorn typically served at theaters … was unhealthy because it has 37 grams of saturated fat, … which is 17 grams more than the recommended daily allowance. … No one cared. … So they changed their message, called … a press conference and said this. …
- Turning objections into actions
- Adding more impact to your ideas
- Establishing urgency
- Using the influence advantage checklist
- Influencing to inspire