A vision is what gets you out of bed in the morning. It’s what validates an organization’s existence over the long haul. But not everybody is a visionary, spontaneously possessed with Joan-of-Arc-like certainty in their life’s mission. As Simon Sinek points out, there’s a lot of cultural pressure, especially within entrepreneurial spheres, to be Joan of Arc even if you’re not. But for those who aren’t sure where their personal North Star lies, he proposes a different approach—instead of seeking self-help, start by helping others.
(gentle music) … - People often ask me for a good examples of vision … and I don't believe vision … should be something that is ethereal, … it shouldn't be something that lives in our imaginations. … I believe visions and positionings … or whatever you want to call 'em. … I like to call it they why. … You know it's why we get out of bed every morning, … it's why our organization exists. … And one of my favorite expressions of the why … is the Declaration of Independence. … I love the Declaration of Independence. … And it is written in such a perfect form too. … It doesn't start by complaining. … It starts by idealizing. … And then it gets into all of the things that are in the way. … You know why does America exist? … Well we actually declared it. … We actually declared why we needed our own country. … Why we needed to separate from Great Britain. … And we said because we had a simple belief. … We believe that all men were created equal. … That every single one of us was entitled, … endowed with these unalienable rights amongst …
This course includes videos from:
Bryan Cranston, Emmy-winning actor
Simon O. Sinek, author (Start with Why: How Great Leaders Inspire Everyone to Take Action)
Michelle Tillis Lederman, speaker, trainer, and author (The Connector's Advantage: 7 Mindsets to Grow Your Influence and Impact)
Dr. Robert Cialdini, researcher and author (Influence: Science and Practice)
Chris Voss, founder and CEO, Black Swan Group Ltd.
Note: This course was produced by Big Think. We are pleased to host this content in our library.