From the course: The 52 Best Sales Prospecting Tips

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Shut up and listen

Shut up and listen

From the course: The 52 Best Sales Prospecting Tips

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Shut up and listen

- People think you need to talk the whole time in sales situations. They think, I must show my value, I need to get my pitch out, I need to tell them why our product is good otherwise they won't buy it but that's not true. You provide solutions to problems. How can you provide a solution to a problem you're unaware of? If you walk into a doctor's, they don't just give you a random medicine as soon as you walk in because they don't know what's wrong with you yet. It could be a broken leg. It could be a fever. How can they know without asking you what hurts? If you walk into a restaurant, the food isn't waiting for you because they don't know what you want yet. It could be pizza. It could be curry. It could be soup. How can they know without you telling them what you want? If you walk into a car dealership, they don't just hand you some keys and ask for money because they don't know what car you want yet. You…

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