From the course: Cold Calling: Overcoming Sales Objections
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Show your value
From the course: Cold Calling: Overcoming Sales Objections
Show your value
- So make sure you're showing your value incredibly clearly. If it's any of those first objections about costing too much, but they can afford it, then you have to show your value. This is crucial throughout all of the objections, but it's essential for this one. So they're not saying they don't want it, because they don't understand it or they don't need it or they don't like the color. They're saying they don't want it, because they simply don't want to spend that much money on it. So let's use an example. It's the old golden goose story. So Jack and the beanstalk, an old English tale, a young boy finds a beanstalk going up into the clouds where a giant lives. He goes up there and on his adventure he finds a golden goose that lays golden eggs. He ends up stealing it, but that's not the point in this story and sorry for the spoiler, but how much would you pay for a normal goose? 10, 50, 100 pounds? Okay, what if I…
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.