From the course: Freelancing Tips

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Should you be creating content?

Should you be creating content?

From the course: Freelancing Tips

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Should you be creating content?

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- You may have heard the new adage content is king. Creating content isn't easy. It's a lot of work, and it's not for everyone. So before you dive in and commit to doing content and marketing for your freelance business, it's worth deciding if it's really right for you. Content creation is a process of creating written or visual content that's interesting to your target clients, and sharing it as a blog, video, infographic or other format. But before spending the time to create content, first ask yourself if you actually have the time to take on more clients. If your content brings in new prospects, can you handle the workload? If you're already at full capacity, you probably don't need to worry about creating content. And if not, could you bring on more clients through your other means for getting clients? A lot of freelancers will get clients from referrals, networking events, in-person meetings and so on. If those strategies are working for you, you may want to spend more time…

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