From the course: Getting PR Placements

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Share your coverage

Share your coverage

- Once you start building relationships, people are going to come back to you. So they're going to say, "Wow, Nicole, I love the article you did about healthy fast. Could you please give me this?" or "Do you have that?" And then I creatively brainstorm and come up with something and give that to them. An outlet that's featured you before is likely to feature you again. You just have to be diligent about following up and giving them things over the course of time that they're going to be able to give to their audience. Share your coverage. Once you get something and you land something, share it on Facebook, Instagram. Share it with those who love your brand, your book, your expertise. They're going to be the ones that are also going to spread that love for you.

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