Share your brand on social media

- Today there are three ways to communicate … with prospective employers and clients, … verbally, in written form, and via social media. … By social media, I'm talking about your digital identity, … your presence on LinkedIn, Facebook, Twitter, … Instagram, Tumblr, Snapchat, Pinterest, Reddit, YouTube, … Vimeo, your own website, et cetera, et cetera. … Each one represents yet another way … for you to reach your audience. … You can't afford to not be engaged in social media. … Without it, you risk being seen as out of touch. … A standard part of the hiring process today is … for employers to check you out … on LinkedIn, Facebook, and Twitter. … I would never hire someone without doing this first. … It's critical that everything you post … is a positive reflection … of who you are and what you've done. … As I travel around and present career workshops, … I'm noticing continued resistance … to fully engaging in social media … on the part of many people, and not just baby boomers. … Maybe it's just that learning and adapting …