Share stories beyond the numbers

- [Man] You're saying, really make it kind of come to life with anecdotes and real people and real experiences above and beyond the story, I'm thinking as babies. We tell stories with data, but you're saying, narratives of people doing a series of events. - [Woman] Yes, that's right. - [Man] Could you give us an example of, what's a great business story you've heard that connects with people and makes a point about the content of what's going on? - [Woman] Early on, I had done a bunch of call center work in healthcare, and listened in. And boy, anybody whose business has a call center, at whatever level you're starting at, I encourage you to listen into call center calls and listen to real customers. So there was one that I was listening to, and this was many years ago, not a current client, but they had nurse callers talking to each of their new patients, and going through a series of questions and checklists. And the…