From the course: Becoming a Product Manager: A Complete Guide

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Shadow buttons

Shadow buttons

From the course: Becoming a Product Manager: A Complete Guide

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Shadow buttons

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- Hey guys, welcome back to the course. Let's talk a little bit more in depth about the other MVP that I call the "Shadow Button". All right, now shadow buttons are fake buttons put on an app that just track when they're clicked and that's literally it. If you're scratching your head wondering where you've seen this before, you might not remember. They're pretty subtle. Here's one I actually found the other day, if you guys ever go to uncommongoods.com trying to log in in the sales page with Facebook. What you'll see is a image popup or a text popup and say, "Thank you for voting to add Facebook login." Great example of a shadow button. Shadow buttons are good because they give you great data. That's pretty much as close as you're going to get to showing that someone is in fact interested in your new feature. It's also pretty easy to do, your developer can probably do it over lunch. The downside though, is obvious.…

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