From the course: Product Management: Launching Your Product
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Set goals and metrics for a successful product launch
From the course: Product Management: Launching Your Product
Set goals and metrics for a successful product launch
- What does a successful product launch look like? How will success be measured by your company? Many product leaders fixate on getting stuff done to support the product launch, but in doing so, lose sight of what's really important, achieving business goals. If you don't identify goals early on and set metrics for what success looks like, your product launch may fail. In the exercise files you'll find a product launch goals document. Download and follow along now, or use it later with your team to identify and set product launch goals and metrics. Starting at the top of the document, create your product launch goal statement. Here you'll fill in the blanks with your product and the simplest, overarching goals. An example of a statement could be we're launching the widget product to increase awareness, engagement and conversion of new customers. Identify your product launch goal statement with input from team members to ensure you strike the right balance of high level and simplicity.…
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