When pitching the same exact pitch to a massive list of reporters, you run the risk of looking foolish and unprofessional. In this video, learn how to write a pitch that is tailored, personal, and relevant to the reporter receiving it.
- How would you feel if you got a text message … from somebody asking you on a date … but they got your name wrong? … Or they invited you on a hike when you hate the outdoors? … Or asked you to dine at a steak house … when you're a vegetarian? … Would you say yes? … Probably not. … Why would you? … This person didn't take the time to get to know you at all. … The same goes for the media. … It's important for you to avoid the mistake … of sending out mass email pitch blasts. … Your pitch needs to be personal. … It needs to be relevant. … If you get an email request … from somebody asking for something … but it was clearly not catered to you … and it looked like it was sent to a hundred other people, … would you care? … No! … The whole point of media relations is relations. … Slow down, understand the person … that you are trying to get in front of … and cater your message directly to them. … Begin building a relationship … because value is better than volume. … Here are some tips on making your emails personal. …
This course was created by Madecraft. We are pleased to host this content in our library.
- Getting names right
- Avoiding mass email blasts
- Writing a concise pitch
- Harnessing the power of timing
- Choosing the right publication
- Avoiding buzzwords