Selling to multiple types of manufacturers

- To sell into manufacturing, you have two choices.…You can be a generalist selling to any and all individuals…and companies in the manufacturing space.…Or you can be niched, focusing your time and energy…on just one of these areas.…If you choose the path of selling…to multiple types of manufacturers,…then you have some challenges ahead of you.…First, it will be difficult…to intimately understand the industry in general.…For example, if one of your clients is in textiles,…and another produces furniture,…trying to educate yourself on both industries,…well, that's a tall order.…

Second, you'll likely sell non-customized products.…Your products and services will be more one-size-fits-all,…which can be a challenge…to convince your manufacturing customers…that your products are right for them.…Next, it can be a challenge going up against competitors…that specialize in that manufacturing space.…They have a reputation, industry knowledge,…and they know the players.…In addition, they often have products and services…that are fully customized to that manufacturer.…