From the course: Selling Strategies that Boost Customer Acquisition

Unlock the full course today

Join today to access over 22,400 courses taught by industry experts or purchase this course individually.

Selling model #7: Manufacturers rep or independent reps

Selling model #7: Manufacturers rep or independent reps

From the course: Selling Strategies that Boost Customer Acquisition

Start my 1-month free trial

Selling model #7: Manufacturers rep or independent reps

- Let's go on now to manufacturer reps or independent sales reps, and what these really are, are individuals out there in the marketplace that actually represent, they could represent many products, and you could be just one of the many products that they represent. But, again, the nice thing is that they're kind of a built-in sales organization where they have all the relationships with the resellers or other distributors, or actually retail, end retailers, and in some cases and in some industries, you have to go through the manufacturer rep process because you can't get in directly, the only way you're going to get in is through a rep. So in some industries it actually is required for which you go, like grocery and food, this is a big deal thing in the grocery and food industry. Connected to the same bucket, I like to put in what I call an independent sales rep, which is an independent sales rep, you don't own that sales…

Contents