From the course: Artificial Intelligence for Marketing
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Self-driving cars and robots
From the course: Artificial Intelligence for Marketing
Self-driving cars and robots
- Self-driving cars and robots are always lumped into artificial intelligence, even though they are not. It's important to understand why they aren't really AI. Give me a minute, and I'll help you understand AI and show you how self-driving cars and robots actually will be part of marketing. Google Maps can tell you how long it'll take to get where you're going. That is some serious heavy lifting, and is artificial intelligence. They use machine learning to constantly improve. Talking to Siri or Alexa, absolutely learning on the job. But most robots are just machines executing instructions. Remember that remarkable video of Atlas from Boston dynamics where it does that back flip? Amazing, but here's the thing. It didn't learn how to do a back flip. Its programmers learn how to tweak the instructions so Atlas could amaze us. It took 50 tries. Self-driving cars use a wide range of technologies to do what they do, and there is a great deal of machine learning involved in their initial…
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