A great story in a big publication means nothing if it's not where your customers are. In this video, learn how to be able to create value for your stakeholders by selecting the right publications for your pitch.
- I can't tell you how many times … I have had this conversation. … So, what publication do you want to be in? … We want to be in TechCrunch. … Why? … Because it's a rite of passage! … Are your customers reading TechCrunch? … Oh, I'm not sure. … Then why do you want to be in there? … Because it's TechCrunch! … Let me put it this way. … If you were opening up a new steak restaurant, … would you go tell all your vegetarian friends about it? … No! … That wouldn't make sense … because they wouldn't come and purchase your food. … They're not your target customer. … The same goes for this. … If you have a tech story, … TechCrunch might be a great fit for you. … But if you have a business that has nothing to do with tech … and that's not where your audience is, what's the point? … This is why I want you to avoid the mistake … of selecting the wrong publication to pitch your story to. … Listen, I get it. … It's easy to get excited about a popular publication. … But remind yourself, if you're using PR as a tool …
This course was created by Madecraft. We are pleased to host this content in our library.
- Getting names right
- Avoiding mass email blasts
- Writing a concise pitch
- Harnessing the power of timing
- Choosing the right publication
- Avoiding buzzwords