From the course: Engagement Preparation Best Practices for Customer Success Management
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Selecting and validating customer information
From the course: Engagement Preparation Best Practices for Customer Success Management
Selecting and validating customer information
(inspiring music) - It's one thing to possess information, but it's quite another thing to know whether that information is both accurate and up to date. validation refers to the process of checking information to make sure that it is indeed accurate and up to date. Validation of information takes a number of different forms depended upon the type of information to be validated. As a general rule of thumb, information pertaining to the customer, e.g. its organizational hierarchy, its strategies, its initiatives, its outcome requirements, its workforce and so on, would need to be validated by a relevant customer stakeholder who holds the subject matter expertise and/or authority to do so. Similarly, information pertaining to the CSM own company's products and services, the contract between the customer and the company, details about professional services being provided and so on would need to be validated by relevant…
Contents
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Overview of preparing the customer success manager2m 49s
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(Locked)
Providing a joined-up customer experience5m 15s
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(Locked)
Sources for researching customer information5m 2s
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(Locked)
Selecting and validating customer information4m 40s
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Information to research, part 17m 14s
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Information to research, part 26m 14s
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