From the course: Blue Ocean Shift: Beyond Competing (Blinkist Summary)

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Select your best blue ocean option

Select your best blue ocean option

From the course: Blue Ocean Shift: Beyond Competing (Blinkist Summary)

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Select your best blue ocean option

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- [Narrator] Blink number 10. Bring in your top people, select your best Blue Ocean option and make your move. By following the previous step, you'll have developed several well-formulated options for a Blue Ocean Shift. In this fifth and final step, your task is to pick the best one and put it into practice. To do so, hold a Blue Ocean fair and invite the cream of the crop, bringing together a number of leaders from departments across your company. You should, at a minimum, invite the head of your primary unit, as well as her top team, the heads of marketing, manufacturing, HR, finance, IT and logistics. You can even invite customers, partners, and suppliers if you like. At the event itself, begin with an overview of your industry, including all its Red Oceans and an explanation of why you need a Blue Ocean Shift. Once that has been made clear, make a presentation on the different Blue Ocean options you…

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