From the course: Influencing Others
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Secure a commitment
- Encourage commitments and consistency. People generally want to be seen as honoring their commitments and as behaving consistently, being someone that can be counted on instead of flip-flopping or being hypocritical. Commitments are most powerful when, one, they're public, made in a way that others hear and will know if they violate the commitment. Two, they're active. They take an action in conjunction with a commitment, such as putting an item on their calendar. Three, they're voluntary. They don't feel forced into it. Here's a great example. A restaurant was having problems with no-shows, people making reservations and then not showing up. The no-show rate was 30%. Then they made a change in how they took reservations to make them public, active, and voluntary. They used to say, "If you have problems, "please give us a call." They changed that slightly, but significantly, to a question: Will you please give us a call if you can't honor the reservation? Then they paused, which is…
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Contents
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Simple, specific, and surprising3m 14s
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Credible sources1m 16s
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Urgency and scarcity1m 13s
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Pain and gain framing1m 7s
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Compare and contrast2m 49s
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Secure a commitment2m 56s
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Ask for advice2m 30s
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Appeal to high-level goals1m 19s
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Social proof2m 15s
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Reciprocity1m 37s
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