From the course: Scaling Up Excellence: Getting to More Without Settling for Less (Blinkist Summary)

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Scaling is a marathon

Scaling is a marathon

- [Narrator] Blink number two. In for the long haul, building persistence is more essential than quick wins. So you want to spread excellent behavior in your firm. Before you start any kind of scaling effort, put your running shoes on, and you're not just going for a sprint. Scaling is like running a marathon, so be prepared for a long, strenuous journey before feeling the satisfaction of finishing the race. When setting out to improve your organization's performance, you need endurance to overcome unforeseen setbacks and nasty roadblocks. You can imagine scaling as waging a ground war instead of an air war. While an air war is a fairly quick and safe way to attack an enemy, it is rarely enough to defeat them. In terms of scaling, the analogy implies that you need to invest time, manpower, and resources to conquer each opponent. For instance, during Facebook's first years, Mark Zuckerberg worked with every employee to make sure they were fully committed to the company's vision and…

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