Scaling is a marathon, not a sprint. Be sure you know you're in for the long haul; persistence is more essential than quick wins.
- [Narrator] Blink number two. In for the long haul, building persistence is more essential than quick wins. So you want to spread excellent behavior in your firm. Before you start any kind of scaling effort, put your running shoes on, and you're not just going for a sprint. Scaling is like running a marathon, so be prepared for a long, strenuous journey before feeling the satisfaction of finishing the race. When setting out to improve your organization's performance, you need endurance to overcome unforeseen setbacks and nasty roadblocks.
You can imagine scaling as waging a ground war instead of an air war. While an air war is a fairly quick and safe way to attack an enemy, it is rarely enough to defeat them. In terms of scaling, the analogy implies that you need to invest time, manpower, and resources to conquer each opponent. For instance, during Facebook's first years, Mark Zuckerberg worked with every employee to make sure they were fully committed to the company's vision and values. Even now, new hires go through an intensive six-week program, where they need to prove themselves in different teams, understand the company's culture, and work with a mentor.
Facebook fights the ground war and knows that investing hard work and a considerable amount of time into training new hires will grow their commitment and improve their contributions to the company. Having perseverance means starting from and with the people, so don't think about scaling as pushing one person 1000 feet forward but, rather, as pushing 1000 people one foot forward. Here's one great example of the way persistence and people orientation make it possible to outperform competitors.
After a successful college football career at Stanford, Andy Pompa worked in the pit crew for motorsports company. Recognizing inefficiencies in their system, he used his know-how from the sports world to scale up. He recruited members from different crews and had the team follow a strict exercise, practice and learning regimen. In the end, the crew was able to significantly speed up its work during races.