Companies need to figure out how to enjoy economies of scale and scope while remaining nimble. After watching this video, you will be able to explain the benefits and downsides to growing in terms of sizes and scope.
- Amazon was one of the world's pioneers … in online retailing. … Not withstanding the company's first mover advantage, … founder and CEO Jeff Bezos knew … that ecommerce would rapidly become a revolution … and attract a hoard of other players. … Also, most, if not all, elements of ecommerce … are easy to imitate. … Thus, Bezos and his team needed to figure out … how to convert the company's pioneering moves … into durable competitive advantage. … 20 years later, it is clear … that they have succeeded mightily. … My analysis of the company's history indicates … that Bezos and his team pursued … a multipronged strategy in order to build … durable competitive advantage for Amazon. … First, they made sure that that the company … would become and remain one of the most … customer-centric organizations on earth. … This would reduce the risk … of customers proactively looking at Amazon's competitors. … Second, they remained committed to relentless innovation … in all aspects of the business, …
Skill Level Intermediate
Q: This course was updated on 08/19/2015. What changed?
A: Due to member demand, we've added three movies to take you even further into competitive strategy: Competing through disruption, Managing complementors, and Understanding industry dynamics