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Sara Blakely: Develop a prototype for your unique solution

Sara Blakely: Develop a prototype for your unique solution: A Design Thinking Approach to Putting the Customer First
Sara Blakely: Develop a prototype for your unique solution: A Design Thinking Approach to Putting the Customer First

Prototyping, when it’s done right, isn't always a matter of starting from scratch. It’s about cobbling things together from materials at hand and boldly going into the unknown. This was especially so for Sara Blakely before she founded Spanx. With no experience in the garment industry, she needed to figure out how and whether her idea for sheer, hosiery-based undergarments could work. Her successful and in many ways prototypical experience offers a readymade guide to the prototyping process.

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Skill Level Intermediate
27m 8s
Duration
2,790
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Skills covered in this course
Business Leadership

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