As a manager, how have you handled situations when a salesperson hasn't performed at the level you hoped?
- [Peter] Hi, my name is Peter, I am a book marketer … in Brooklyn and my question is regarding how Sales … and Marketing should work together at a company. … I know I need a strong relationship … and effective communication with the sales side … to get anything done for my products, … but it's easier said than accomplished. … How can Marketing and Sales get on the same page, … and stay there? … Thank you, Dean, I look forward to your answer. … (simple music) … - [Dean] Peter, thank you so much. … You know, this is such an important topic … and one that comes up in every company and every industry, … why can't Sales and Marketing work better together, … get on the same page and get focused with common objectives. … You know, there've been so many articles written about it, … it's often the subject of breakout sessions during company … meetings, industry conventions, and I can guarantee … every Human Resources Department has had to deal … with squabbles between Sales and Marketing. … Sadly, I know of cases where SGPs and CEOs have had …
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- Handling objections
- Balancing sales targets and relationships
- Social selling
- Motivating salespeople
- Finding the decision maker
- Staying positive and resilient