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Sales and marketing collaboration

Sales and marketing collaboration: Social Selling Benchmarks and Scorecard
Sales and marketing collaboration: Social Selling Benchmarks and Scorecard

Early on in social selling, many organizations informally align marketing and sales teams until a strategic formal alignment process is put in place at the management level. In the informal phase, marketing and sales have their own metrics and are not connected in a meaningful way. Learn how to connect marketing and sales metrics to have one view of the customer journey.

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Skill Level Intermediate
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Skills covered in this course
Business Business Skills Marketing

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