From the course: Empathy for Sales Professionals
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Sales impact from using empathy
From the course: Empathy for Sales Professionals
Sales impact from using empathy
- Remember how you were selling five years ago? Consider just how much the process has changed. In the past, dynamics were different between a buyer and seller. Sellers had most of the information about the product or service. They had more power. Buyers had limited data or understanding before interacting with the seller. The game has changed. It is important to recognize how technology advances have affected the pace and dimensions of the sales process. Your potential buyers now have access to extraordinary amounts of information about your products or services and those of your competitors too. Before your conversation with them begins, they're likely to have done research on several possible vendors, including your company, about the features, functionality, customer service record, employee feedback, as well as gathering a variety of verified opinions and reviews. You and your teams are connecting with…
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