From the course: Sales Enablement
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Sales enablement best practices
- So what does it take to make your sales enablement program work? What do the experts think and what are the top companies doing to optimize their sales enablement programs? If you want to implement your sales enablement program successfully then it's worth the time and investment to see what the most successful programs have in common. Here are seven sales enablement best practices. Number one, hire right. You may think sales enablement is all about tools and technology but at the heart of any successful program is top talent with the skills to implement it. Finding people to be on your team who are not only skilled and proficient at sales enablement but those that have the right values and attitude it takes to create a strong program. Number two, prioritize the customer. Most sales enablement programs start out with this goal but keeping the customer front and center can be challenging. A best practice for this…
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