From the course: Crisis Communication
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Reviewing your crisis response
- After the crisis is over, you'll want to review the actions and results of your communication response. By looking at your team's actions, you can discover what worked well, what didn't, and how you can improve your response in the event of another crisis. In a crisis communication review, you'll reconvene the crisis team to gather and analyze the following information. First, you'll note the exact time your team leader first learned of the crisis and when the crisis team convened. This information gives you insights on how quickly you can begin to work together. Second, note what initially alerted your team to the crisis. Was it a spike in online mentions or did your switchboard become suddenly overrun with phone calls? Did someone pull a fire alarm or did you see the report on TV? Understanding these basic facts can help you learn how quickly crisis information starts and spreads. Third, gather all of the messages your team generated surrounding the crisis, noting the time and…
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