A speedy and confident response can determine the impact the crisis will have on your business. In this video, learn how to determine when a company should respond to a crisis.
- Imagine that you own a small restaurant. … One morning someone posts online … that they may have gotten food poisoning … by eating dinner at your place the night before. … A possible threat to public health, … a hit to your reputation and financial viability. … You need to respond quickly and confidently. … If you don't, let's briefly discuss what's likely to happen. … Might people see the post and publicly … ask your customer about all the grizzly details? … Might they start sharing their own food poisoning stories … associating your business with bad experiences … that have nothing to do with your restaurant? … Now, imagine that a few hours go by … and you haven't responded. … and decides to visit your restaurant … with a video camera and a list of hard questions. … You have a narrow window of opportunity … to respond to a crisis. … When people learn of a possible threat to public health, … they deserve truthful information fast. … A lack of response creates an information vacuum …
- Define crisis.
- Explain how to respond quickly and confidently.
- Identify different audiences in crisis.
- Assess technical and physical resources.
- Describe how to establish a chain of command.
- Develop hold statements.
- Identify how to avoid common crisis response mistakes.
- Review your crisis communication response.