From the course: Virtual Selling for Sales Professionals

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Resist the rabbit hole

Resist the rabbit hole

From the course: Virtual Selling for Sales Professionals

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Resist the rabbit hole

- In preparation for this course, I contacted my brother, a best selling author and neuroscientist who focuses on productivity and the brain. I figured he would share the science behind distraction. Why we're more prone to it today than when we grew up watching Bugs Bunny cartoons. During our Zoom call, he became visibly frustrated. About every 45 seconds, my phone beeped, my social media pinged. "Don't you see the irony in this," he asked. "Let's just go on," I pleaded. "I only have 30 minutes." "But I'm distracted with all the noise," he said. "But I don't want to miss out any on any messages, "or emails." "That's exactly what's happening to the sellers "who are taking your course," he said. Of course I knew he was right. In addition to distracting our prospects and customers. These external noises lure us away from staying focused. In the documentary, The Social Dilemma, producer Jeff Orlowski shows how technology…

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