From the course: Creating Growth Projections for Your Business

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Researching growth rates

Researching growth rates

From the course: Creating Growth Projections for Your Business

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Researching growth rates

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- So step one is researching your market growth. And here's the good news, is that there's a lot of data on market growth out there in the industry. The problem is, is that the data conflicts, and so I want to give you a little bit of a tool to help you resolve this. You're going to see a lot of conflicting data out there. So the best thing to do is, I say kind of get rid of the outliers, get rid of the really, really extreme growth rates that you might see, and really kind of the lower ones. Again, as an entrepreneur, you always want to go and say, well, I found a piece of data, it's the highest growth rate, that's the one I want to use. But it might be suspect, and the investors might question it. So if you can find two or three pieces of data that kind of reinforce each other, that's the data that you should use. So what data are you going to find when you're out there and looking for data? It comes in kind of two…

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