From the course: Advertising Foundations
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Research and strategy partners
- So, your business is chugging along, you're making sales, hiring staff, and expanding your product and service offering. You know your customers because you talk to them, right? But always remember the rule, what got you to here won't get you to where you're going. In this video, I'm going to cover the different ways to generate research results, insights and strategies as well as how to best work with these partners to get the best out of them. Let's start with research. There's many different types of research that you can do, such as validating your business model, sizing your marketplace, but now I'm going to focus on the sort of research that impacts your marketing communications, namely, who are your clients, what's special about them that makes them more likely to buy your product? To do a deeper dive into who your customers are, you can do an ethnographic study. These ethnographies will deliver a deeper…
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