From the course: How to Work Smarter, Not Harder: Save Time and Money and Increase Productivity

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Repurpose your way to the top: Content marketing

Repurpose your way to the top: Content marketing

From the course: How to Work Smarter, Not Harder: Save Time and Money and Increase Productivity

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Repurpose your way to the top: Content marketing

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- Generating content can be very time consuming. Your business has so much going on already, and the time is now to get savvy in the way you repurpose your content. Reformatting and repurposing your content for different mediums will help you reach a larger audience, save time, and will keep your content marketing efforts consistent. Also, specific forms of content will resonate differently with each of your niche audience segments. And as you roll out different formats and captions, you will start to see on each channel, what content is working best, what format is performing best, and what length of content is creating the most engagement. So how do you repurpose content? Well, I have great news. There are so many creative ways to repurpose content like a boss. I love taking content that's longer form and creating micro content or bite-sized content out of it. For example, long-form webinars, which could be 60 minutes…

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