Creating ad hoc data visualizations is a great way to find insights in data. Creating a reporting infrastructure takes this process to the next level. Learn how to create a reporting infrastructure for marketing data for tracking key marketing metrics and quickly drilling down into data when trends are identified.
- [Narrator] Building a reporting infrastructure … empowers you to not only track your key metrics, … but also quickly drill down into your data … when you spot trends, these trends can be positive. … Why is this new marketing campaign … so successful or negative? … My website traffic has severely dropped this month. … If you have a solid reporting infrastructure in place, … you can start to unpack the why of these types of questions. … In this video, I will walk you through the core benefits … of implementing a reporting infrastructure. … First, a solid reporting infrastructure … gives you a broad view of your organization. … This is really valuable as you might lose sight … of the bigger picture in your day-to-day grind. … There may be certain trends at the aggregate level … that you really need to be clued in on. … Looking at an individual ad campaign … can provide some insight, … but looking at all your ad campaigns together … can help you identify patterns … and you can leverage these patterns. …
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- Differentiate between internal and external data sources.
- Describe the three types of data analytics.
- Classify the three main categories of marketing data.
- Give an example of each of the three types of marketing goals.
- Recognize the strengths of different visualization tools.
- Identify a benefit of having a solid reporting infrastructure.