Learn how to gather all of the data and put together an ROI report that will get you more funds or power to broaden your social selling program.
- There's an old adage that the truth doesn't matter … if you're asking the wrong questions, … but if you're plugged into the social selling matrix, … you don't even have time to think long enough … to ask a question, let alone the right one, … and the right ones are those … that give you a firm understanding of the ROI … of your social selling program. … That way, you can expand it. … So, how do you determine an ROI budget … to broaden your social selling program? … Here's what I recommend. … First, ensure your sales team is tracking … all social selling activity and sales in the CRM system. … Input the number of social media outbound touches, … engagements with prospects and inbound activity, … and of course, sales. … Second, factor in the cost of content creation, … social selling tools, and other costs … that are directly attributable … to your social selling program. … This is your investment. … Make sure you're recording any expenses, … like the production of content and sales tools, …
- Benefits of social selling
- Optimizing social selling by creating specific goals
- Building relationships with customers
- Setting up sales benchmarks and sales scorecards
- Measuring the right KPIs
- Reporting on ROI