From the course: Crisis Communication
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Releasing a post-crisis assessment
From the course: Crisis Communication
Releasing a post-crisis assessment
- A crisis that is perceived as long lasting or severe will often feature lingering, unanswered questions. In your post-crisis review, your team will note if there are any unresolved issues that need clarification. If that's the case, making a final statement can demonstrate transparent, responsible leadership. Further, going forward with your assessment can help foster a sense of closure. It can help your many audiences accept a new post-crisis reality. Let's discuss the two key elements you'll want to share if you decide to go forward with your post-crisis assessment. First, state how your crisis has shaped a new reality. Answer any unanswered questions. Consider framing the answers as a new way of conducting business at your organization. Using the example of a factory fire that disrupted your business for three months, share what you've learned, and the changes that are happening as a result of the crisis. Did you rebuild your factory? Where? Have employees received safety…
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