From the course: Product Management First Steps
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Release your product
- With all the work done and the positioning and marketing in place, it's time to release your product. The type of product you're releasing defines where it's going to be released, but there are different ways to define how it's released. I'd like to share a few that have worked well for me, and which may be right for you. The first is called a Soft Launch. This is when you release the finished product, but you don't tell anyone. There isn't any advertising or campaigning for the product, it's just there for people to find on their own. There are a number of reasons to have a product go through an entire launch process without fanfare, especially products that are released in app stores. A Soft Launch lets you make sure your product is approved and listed by the ecosystem vendor before you make a big splash about it. You also can see how discoverable the product is and if there are any initial reactions to it. The…
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