From the course: Leveraging Your Relationship Capital

Relationship capital buys you opportunities to excel

From the course: Leveraging Your Relationship Capital

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Relationship capital buys you opportunities to excel

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- So often we are unaware of opportunities until they are too late, or we don't get the opportunity because we didn't know the right people. The key is to build up our relationship capital so we can use it to buy ourselves these opportunities. We want our network to be thinking about us when opportunities arise, or we want to have enough relationship capital saved up to ask for the opportunity when it presents itself. So this is how you can use your relationship capital to buy opportunities. First, you need to reach out to your network and inform them of your goals. By having built up the requisite relationship capital, they will be very open and willing to help you. If they understand what opportunities you are after, they'll be better equipped to think of you when they come across them. Next, by having enough relationship capital built up, we've earned the right to reach out and ask for an opportunity, even if one isn't glaringly present. If you want to work with a specific company, or you want to win a certain contract, reaching out to a decision maker or someone that has the existing relationships is a great way to get it. Since you already have a strong relationship, they'll be open to your request and more than willing to help you secure that opportunity. Finally, you want to position yourself to be the person who can take advantage of an opportunity because you know the right people. Too often you hear complaints of others who've received opportunities of this fashion. But the truth is, that is the way the world works. If you aren't actively extending your network and building strong relationships in your field, you're missing out on major opportunities. So remember, relationship capital can buy you opportunities, which is a good reason to invest in your relationships.

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