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Skill Level Beginner
- [Announcer] This is an audio course. No need to watch. Just listen. - [Host] This content is brought to you by Blinkist. (bouncy music) - [Narrator] Eric Schaeffer and David Sovie, "Reinventing the Product: How to Transform Your Business and Create Value in the Digital Age." Some businesses still have a 20th century way of doing things. They want to sell the same kind of products people were buying 50 years ago, and operate just like they did two generations ago. Unfortunately for them, the days of traditional product making are no more. For some 200 years, making and selling a product was a straightforward process of sourcing raw materials, taking care of labor and manufacturing, and then selling your product. Today, the point of sale is just the beginning of an ongoing transaction between businesses and their customers. As authors Eric Schaeffer and David Sovie see it, businesses today need to offer, not just any product, but product X.0, digitally connected smart products that deliver valuable customer experiences. Over the course of these Blinks, you'll learn more about what that means and why it's important.