From the course: Artificial Intelligence for Marketing
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Reinforcement learning
From the course: Artificial Intelligence for Marketing
Reinforcement learning
- Wouldn't machine learning be terrific if it could actually learn, like actually learn things about where to spend your advertising dollars or which messages are best for which type of prospect, or which offers are the most compelling? It only takes a few minutes to learn what reinforcement learning can do for you, and that will make you more valuable to your company and give your company a decisive edge over your competitors. Reinforcement learning is where you give the computer a task and a goal and let it learn from the results of its own actions. For example, the task: improve email subject lines, the goal: get more people to open our emails, the action: test a variety of email subject lines to find the most effective. The algorithm starts with your example subject lines and starts sending out emails. It keeps track of which get opened looks at what the successful subject lines have in common, and then generates more subject lines that are like the winners. Sounds like something…
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