From the course: Measuring the Value of Customer Service
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Referred customer value
From the course: Measuring the Value of Customer Service
Referred customer value
- I recently visited a small local hardware store in search of a hard-to-find part. This was after trying a number of other options. An employee spent 30 minutes helping me find just the item I needed, which cost all of 99 cents, but not only will I be a lifetime customer, I've since referred a number of others to that store. Did you know that customers who are referred to a business tend to spend more than customers who come in for marketing? As one marketing professional put it to me, "Referred customers come in hot. "They trust their peers "and they spend more out of the gate "than do other new customers." Now, this won't apply if you don't sell products or services or if your service is simply sold at a flat rate, such as a software subscription, but it does apply to the vast majority of organizations for which customers can choose how much they spend with you, how much they buy. Here's how you can put a pencil to this.…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.