From the course: Career Advice from Some of the Biggest Names in Business

Reed Hastings on encouraging innovation

From the course: Career Advice from Some of the Biggest Names in Business

Reed Hastings on encouraging innovation

- If there is any takeaway from this book, if someone is running a small business, they're reading this, they just want to say, look, there are two things that I need to know to be able to make my business more successful. What would you tell them? - That factories have dominated our thinking because they generated so much wealth over two or 300 years. And most of us are too influenced by the factory model of the top-down management, the worker follows the rules. And if you're in a creative business, it's much more about new ideas. So it's fine to have a lot more freedom, tolerate some small mistakes, manage, really on the edge of chaos. Don't seek efficiency, seek flexibility and innovation. And if you organize yourself around innovation, you, too, will develop new practices like some of the ones we've done at Netflix. But at the highest level, it's about inspiring people instead of supervising them.

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