From the course: Virtual Selling for Sales Professionals
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Putting it all together: The demo phase
From the course: Virtual Selling for Sales Professionals
Putting it all together: The demo phase
- Ever wonder why some sellers are in $50,000 per year while another seller in the same industry are in $400,000? Salespeople have a lot of differences beyond the products they sell and the industries in which they work. But the good ones are all alike in one important way. They focus on, what's in it for the buyer? Your customers want to know one thing what's in it for me, or WIFM. They will only engage if they know you can fulfill their desires, and solve their problems. I want you to break down your sales call into phases. First, you build your rapport or trust. Then you conduct a discovery. And now I want to help you with the third element the actual product demonstration, tour, demo. I've seen countless salespeople ask poignant discovery questions only to deliver a boring generic sales demo. Instead, you must link your customer's needs to your offer and make a compelling business case. Here's four ways. Number…
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