From the course: Becoming a Product Manager: A Complete Guide
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Put together a feature table
From the course: Becoming a Product Manager: A Complete Guide
Put together a feature table
- Hey guys, welcome back to the course. So let's make a feature table. Now you remember what those are, they're a comparison chart. And on the x-axis, the left side, we put the dimensions that we want to compare ourselves to our competitors on and on the top, the y, so to speak, we put the competitors that we want to compare ourselves to. Now, you can do it like I'm about to do, I whip out a piece of paper and I draw it out. It can get messy very quickly, but that's the way I prefer to do it. You guys can do it whatever way you want. I suggest if you're not going to use a written version, use Google sheets or Excel, why? Because it'll look clean, it's easier to view and also the cells can stretch as you type out more. So let's set it up. Alright, so first off, if you're putting your graph on a piece of paper, draw out your graph using Google Sheets or Excel, you don't actually have to do anything. Just make sure that…
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Contents
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Market research: Sizing the market4m 4s
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Introduction to finding competitors3m 4s
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Find competitors as a product manager12m 18s
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Direct, indirect, and potential competitors and their impact7m 27s
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The five criteria for understanding competitors6m 1s
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The last three criteria for understanding competitors5m 35s
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Monitor competitors11m 3s
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What is a feature table?2m 3s
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Put together a feature table6m 3s
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Practice building a feature table8m 13s
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What do we ultimately care about as a product manager?1m 33s
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