From the course: Empathy for Sales Professionals
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Providing team empathy training
From the course: Empathy for Sales Professionals
Providing team empathy training
- The head of sales at Fuse showed his teams the benefits of empathy, and coached them to empathize with their prospect's way of seeing and experiencing the world. "You all get it," he'd tell his team. "You know why someone should buy our service. "You know how it solves numerous communication issues "and facilitates workflow. "But potential customers don't get that yet. "They still see things differently. "So we need to get into their shoes." We all can forget that would-be customers don't yet know what we know, what is so obvious to us. In a busy, competitive marketplace, it's important that you provide empathy training to explain clearly the value of empathy to your team, illustrating how it will enable them to produce better results in their jobs, so they engage in the training and maximize its benefits. When you are providing empathy training, purposefully note where empathy is integral to the sales process. How great…