From the course: Doing Good to Build a Profitable Business
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Providing good leadership
From the course: Doing Good to Build a Profitable Business
Providing good leadership
- As a leader, you play a key role in shaping organizational ethics. You can create a climate that strengthens the relationship, which your company's reputation and success depends on. This is just as important as focusing on profitability, innovation, and competition. As leaders, we have many pressures and challenges to deal with. How can we make time for good leadership? The highest performing cultures have a clear, well-defined purpose. This purpose is the why and how of their impact on the world. And yes, they also have found a way to make it profitable. Think Southwest Airlines, who wants to become the most loved airlines, or of Zappos shoes, who wants to provide the best customer service out there. Max De Pree, the former CEO of the modern furniture company, Herman Miller, said it best, "The first responsibility of a leader is to define reality. "The last is to say thank you. "In between the two, the leader must become a servant." This is the essence of what good leadership is…
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