From the course: Value Realization Best Practices for Customer Success Management

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Promised and anticipated value

Promised and anticipated value

From the course: Value Realization Best Practices for Customer Success Management

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Promised and anticipated value

(mid-tempo pleasant music) - The proof of the pudding is in the eating. What does this mean? Let's say you go out for a really nice meal in a restaurant, perhaps to celebrate a special occasion. Perhaps you order the chef's special for dessert; a wonderful pudding that everyone says is just an amazing, gastronomic delight that shouldn't be missed. Perhaps when the waiter brings the pudding to the table, it both looks wonderful and smells delicious but, however mouth-watering the dish might look and however wonderful the aroma from the food might be, it's only after consuming it that you can really say that you now know for sure just how good it really is. Up until that moment, you've had to take the chef's word for it and perhaps the advice of others who have dined at that restaurant before you. Only after eating there yourself, do you then know by your own experience, whether the restaurant you've chosen is as good as it…

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